Winch Process

Our client loyalty is something we never take for granted. We focus on achieving retirement goals and maintaining financial security through all phases of our clients’ lives. Our active management style centers on performance and preservation, tactical asset allocation, a commitment to research and continuing education, and a proud recognition of the fiduciary standard. We manage our own investments and have designed a full series of portfolios to address the risk/reward profile of each investor. This approach not only instills confidence in our investments, it also allows us to eliminate third party management fees for a higher value, lower cost experience.

Come see why we’ve been ranked nationally for the past 14 years and discover how at Winch Financial, we’re investing for all seasons of your life.


  • Our internal team of portfolio managers and investment analysts meets daily to bring you the best opportunities for growth and protection.
  • Our firm has been nationally ranked for the past 14 years.
  • Our business is built on relationships, not transactions. We are independent, not commission-focused, and we share your investment goals.
  • Our clients remain some of the most loyal in the business and we have maintained a client retention rate of 97% for more than 30 years.
  • Our portfolios are customized and tailored to match each client’s risk tolerance, retirement timeline and investment objectives.
  • Our competitive fee structure includes a full suite of services and actively managed, proprietary portfolios.
  • Our commitment to the fiduciary standard means that we keep our clients’ best interests in mind with every investment decision we make.
  • Our motto is investing for all seasons because we know wealth management plays a key role in every stage of our clients’ life.

  • Fiduciary Standard

    The fiduciary duty standard is a much higher standard than that of suitability. It is generally considered the highest legal duty one party can have over another. Under the Investment Advisors Act of 1940, Registered Investment Advisor firms must meet suitability standards and fiduciary obligation. They must act with the utmost good faith in their client’s best interests. For example, if the advisor knows of a comparable lower-cost opon, he or she is obligated to select it on behalf of the client.

  • Suitability Standard

    Defined by the National Association of Securities Dealers (NASD), the suitability standard requires that a product or service must meet the standard of being suitable for an investor—it does not have to be in his or her best interest. For example, a brokerage firm is not required to obtain the best execution pricing for trades. It can sell similarly suitable funds that cost the investor more, but provide higher commissions or meet sales production quotas.